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To completely fair, I must say there are some disadvantages of direct mail mortgage marketing that I personally think you should all be aware of. The first and most obvious disadvantage is that a lot of people simply don’t like getting unsolicited direct mail marketing from mortgage brokers, and large percentage of them are skeptical of their validity. As folks are getting more and more busy (considering our hectic daily schedules), a larger number of the receivers simply won’t even bother to open what they consider as “junk mail.” Those are the two main factors that can make you reconsider automotive direct mail, but it’s all up to you and I personally think that the advantages outnumber the negative aspects so it’s worth it.